•
When I first started the K-Stream podcast, I found myself Google searching “how long should my podcast be?” I found out that there are a lot of factors that go into that decision, but according to a recent article from Rephonic, podcast episodes are getting shorter. “We then looked at every episode released by…
•
Think of audio as more than just podcasting. There are many ways to add audio to your content marketing strategy. And it likely involves repurposing some work you’re already doing. This article spurred from my recent conversation with Brian Landau, CEO and co-founder of Vennly, an enterprise audio distribution platform. </p> When I used…
•
If you’re in the social media marketing space, you likely know the importance of adding subtitle overlays to your video content. It’s rare that social users stop and tap on a video to hear the sound, so having subtitles is key to getting the message across. As I began building the social media channels…
•
I’ll admit, I haven’t been putting a ton of time into the show notes of my podcasts. I know I should give them more attention, but sometimes I’m so eager to get the next episode up, I scrap something together and click “publish.” My recent conversation with Jaclyn Schiff, CEO of PodReacher, a company…
•
Over the last few weeks, I have been glued to equipment reviews on Amazon Live. I’ll be browsing for a new webcam or some new form of lighting for my live streams, and what do you know, right there on the product page is someone sitting at their decked out streaming set-up, telling me…
•
Despite a lot of the workforce working remotely at the moment and no longer commuting, podcasts have never been bigger. According to a recent study from Edison Research and Triton Digital, 75% of Americans are now familiar with podcasting. That’s 212 million people and an increase of 10 million in just one year. If…
•
Christoph Trappe is a long time content strategist, host of the Business Storytelling Podcast, and author of several books including his latest, Content Performance Culture. I had the pleasure of having Christoph join me for my latest podcast. We talked about how to get the most out of your content, how to decide what…