Kimberly Flowers is the founder of Remote Producer Live!, a fully remote production company that focuses on helping entrepreneurs produce online shows to help their business. Kimberly founded the company a little more than five years ago, and has seen tremendous success and growth over the last year.

In episode 16 of the K-Stream podcast, hear Kimberly talk about how the company came to be, why they’ve had success in taking the production element off the shoulders of business owners, the importance of the strategy that goes behind a production, and how setting up working systems helped her company grow.

I particularly enjoyed what Kimberly had to say about broadcast strategy. It’s easy to get caught up in the technical side of things. Yes, it’s essential that lighting, sound, internet connection and video quality are great when running remote live productions, but if you’re working with business owners and entrepreneurs that are more focused on their message like Kimberly does, you also need to help your clients understand how to effectively communicate that message during a live stream. They don’t really care about the behind-the-scenes.

For example, when considering live streaming on social media, you have to remember that a large portion of the audience is likely just stumbling upon a broadcast as they’re scrolling their feeds. They may not have seen promotions. How can you best grab their attention, and more importantly, keep it?

How often should you have the on-air talent repeat introductions? What’s the call to action at the end of the stream?

Those are just a few of the many considerations when it comes to live broadcast strategy. Hear Kimberly talk more about that in the clip below.