Check out a live stream I produced using the rig pictured here.
Sometimes, the best Facebook Live events are the simplest ones. No fancy graphics, no camera switching. Just good, authentic, informative content for the relevant audience.
To produce something like that, you really need three things: Power, connectivity and audio.
Power
If you don’t have power, you don’t have a broadcast. Make sure whatever camera or phone you’re using has a full charge or is plugged into power during your broadcast.
Connectivity
Notice how video quality isn’t on this list. That’s because with strong connectivity, you really won’t have to worry about video quality being an issue. I regularly go live using iOS devices using only cellular connectivity. If the signal is strong, the broadcast quality is great. The important thing here is to make sure you test, test and test again. Go to the location of your shoot well ahead of the day of your event to make sure the cell signal is enough if you’re going this route.
Obviously, if you can go with an ethernet or strong, secure Wi-Fi network, do that. But we’re talking simplicity here. All the options for connectivity are for another post.
Audio
If they can’t hear you, what’s the point? I absolutely recommend investing in a small microphone to attach to your camera or phone to use during your broadcasts. I love the Rode Videomicro.
I know this all seems pretty basic, but the point here is that going live is incredibly simple. And as a tactic that can really take your business to the next level, the simplicity is important to note.
Equipment in photo: