It’s no secret that short-form videos are taking over social media. TikTok built their platform on the concept, and others like YouTube, Instagram and Facebook are learning and changing due to TikTok’s success.

But just because short-form videos are, well, shorter…that does not mean they’re easy to produce or implement in your own strategy. Which is where Angela Myers of Angela Myers Creative comes in. She sat down with my friend and content marketer Christoph Trappe to discuss short-form video on the Business Storytelling Show: what is it, how brands can implement it, what makes a good story and more.

Special thanks to Christoph for allowing me to share his conversation on K-Stream.