Christoph Trappe is a long time content strategist, host of the Business Storytelling Podcast, and author of several books including his latest, Content Performance Culture.

I had the pleasure of having Christoph join me for my latest podcast. We talked about how to get the most out of your content, how to decide what and where to post, how to determine the best content strategy for your business, why live stream and much more.

In the clip below, Christoph talks about some of the first things he talks to clients about when it comes to developing a content marketing strategy, as well as some red flags to look out for that might signal a client you should stay away from.

Find more of Christoph’s work at http://authenticstorytelling.net/. Follow him @ctrappe on most social media.