• The evolution of my higher ed podcast

    The Next Step Didn’t Start as a Podcast When I launched the series, it wasn’t really a podcast. It was a LinkedIn Live experiment. At the time, our myHub career development group at the University of Rochester School of Medicine & Dentistry was already hosting Career Stories events (and still do), where alumni come…

  • Steve from Blue’s Clues just reinvented the podcast

    The podcast that feels more like a TV show If you grew up in the 90s, you likely remember Steve Burns, the first host of Blue’s Clues. I know I do. I watched once in a while when I was home sick from school. Now, he’s hosting a new podcast called Alive with Steve…

  • An overlooked way to build your voice online

    Not too long ago I had the pleasure of interviewing Dr. David Korones for the latest episode of The Next Step podcast. Dr. Korones is a pediatric oncologist at Golisano Children’s Hospital in Rochester, NY. He’s also an amazing writer, which is what prompted me to reach out to him in the first place. I’d heard…

  • Josh Allen, Kids art, and community

    Winning on and off the field Last Sunday, Buffalo Bills quarterback Josh Allen arrived at the stadium sporting something different: a custom New Era cap designed by a five-year-old patient at Oishei Children’s Hospital in Buffalo. It’s the first in a series of nine hats created by patients at the hospital. After each home game, the…

  • Are you creating for clicks or for connection?

    I recently read an essay from Danny Gregory titled Should we be afrAId?, and one line has been stuck in my head: “Software may do a lot of ‘creative work,’ but it can’t touch the messy, complicated truth of being human.” Danny is a writer, illustrator, and co-founder of Sketchbook Skool, and he’s spent…

  • Why I Never Meet a Guest for the First Time on Air

    The Pre-Interview Meeting When I reach out to a new podcast guest, I always schedule a quick pre-interview meeting. Not a formal interview. Just a chance to meet face-to-face before the “real” recording. That short call does a few things: One little catch is that I record this meeting in Riverside. Why I Do…

  • Tell the Story Behind Your Work to Build Trust and Connection

    I recently spoke with Dr. Darren Lipomi, chair of the Department of Chemical Engineering at the University of Rochester and YouTuber whose channel is full of honest, practical advice for researchers. One thing he said in our conversation that really stuck with me was: “You can make up a lot of ground in the…

  • Podcasts: The Shorter the Better?

    When I first started the K-Stream podcast, I found myself Google searching “how long should my podcast be?” I found out that there are a lot of factors that go into that decision, but according to a recent article from Rephonic, podcast episodes are getting shorter. “We then looked at every episode released by…

  • The Power of Short-form Video Storytelling

    It’s no secret that short-form videos are taking over social media. TikTok built their platform on the concept, and others like YouTube, Instagram and Facebook are learning and changing due to TikTok’s success. But just because short-form videos are, well, shorter…that does not mean they’re easy to produce or implement in your own strategy.…

  • Adding Audio to Your Content Marketing Strategy

    Think of audio as more than just podcasting. There are many ways to add audio to your content marketing strategy. And it likely involves repurposing some work you’re already doing. This article spurred from my recent conversation with Brian Landau, CEO and co-founder of Vennly, an enterprise audio distribution platform. </p> When I used…