If you’re in the social media marketing space, you likely know the importance of adding subtitle overlays to your video content. It’s rare that social users stop and tap on a video to hear the sound, so having subtitles is key to getting the message across.

As I began building the social media channels for the K-Stream Podcast, I was searching for ways to do this without spending a ton of time on it. I wanted to share clips from my episodes, but of course considering the majority of the audience listening with the volume off. Then, I stumbled upon Kapwing.

This a great little browser-based platform for designers, offering tools for creating graphics, animations, editing video, creating memes, subtitling and more. Absolutely recommend if you’re a content creator on a budget. It’s amazing what you can do with the free version of the program.

In the video below, I go through a brief walkthrough of how you can add subtitles to video clips using the free version of Kapwing. Note that there are file size limits on the free version, but if you’re creating videos for social channels like Facebook, Twitter and Instagram, your videos are likely on the shorter side anyways.

Let me know what other free tools you’re enjoying these days!