Terry Schilling is a freelance copywriter for creative companies and entrepreneurs. I discovered Terry through an insightful post he shared a while back on LinkedIn around free productive tools that are worth paying for if they offer a paid subscription. For what it’s worth, I said Kapwing. Since then, I’ve found Terry’s LinkedIn content to be incredibly engaging and helpful.

He gets marketers to think about copywriting from different perspectives. One message he reiterates over and over on his social platforms is “Tell people how cool they can be, not how cool you are.”

Terry also cohosts a podcast called The Copy Corner that he also live streams on LinkedIn and YouTube. The episodes are short – typically around 10 minutes. They break down copywriting and go into specifics around psychology hacks, writing better headlines, doing calls to action, and more.

We chatted about how Terry markets himself and his business in the latest episode of the K-Stream podcast.

Full video interview available on YouTube.