He started out creating beard content – product reviews, beard science, tutorials, and more. He grew the Bluegrass Bearded YouTube channel to more than 2,000 subscribers and was able to monetize the content through product reviews and sponsorships. Then he began to notice his audience was interested in his creative video expertise. He began receiving questions on his editing techniques and equipment. That gave him the idea to start Ken the Content Coach.

Ken is still very much a part of the beard community, but now spends most of his time helping other content creators build and monetize their own YouTube and TikTok channels.

As a veteran of the U.S. military, Ken appreciates community and camaraderie. He says he’s found that with content creation. Check out the clip below to hear him speak on that.

In this interview we discuss:

• Not waiting until the absolute perfect moment to post your first video
• Listening to your community when it comes to creating content
• The importance of understanding and creating short-form content
• What to do when you just don’t feel like being creative
• And more!

Give it a listen!