branded audio

  • Why Brands are Embracing Branded Audio

    Brands are increasingly coming on board with podcasting, and more specifically, what the industry calls branded podcasting. Branded podcasts are not strictly promotional. They tell great stories. Liz Horowitz, founder of Sonic Strategy Consulting, recently published an article on LinkedIn titled Winning Without Ads: 10 Reasons Brands Are Embracing Branded Audio. When I first…