•
When I first started the K-Stream podcast, I found myself Google searching “how long should my podcast be?” I found out that there are a lot of factors that go into that decision, but according to a recent article from Rephonic, podcast episodes are getting shorter. “We then looked at every episode released by…
•
Think of audio as more than just podcasting. There are many ways to add audio to your content marketing strategy. And it likely involves repurposing some work you’re already doing. This article spurred from my recent conversation with Brian Landau, CEO and co-founder of Vennly, an enterprise audio distribution platform. </p> When I used…
•
Brands are increasingly coming on board with podcasting, and more specifically, what the industry calls branded podcasting. Branded podcasts are not strictly promotional. They tell great stories. Liz Horowitz, founder of Sonic Strategy Consulting, recently published an article on LinkedIn titled Winning Without Ads: 10 Reasons Brands Are Embracing Branded Audio. When I first…
•
Max Branstetter, host of the Wild Business Growth podcast and founder of MaxPodcasting, joined me on the latest episode of K-Stream to talk…well…podcasting. Max has produced more than 150 episodes of Wild Business Growth, and now helps other aspiring podcasters produce and promote their shows. He focuses on what he calls the 3 Ps:…
•
Terry Schilling is a freelance copywriter for creative companies and entrepreneurs. I discovered Terry through an insightful post he shared a while back on LinkedIn around free productive tools that are worth paying for if they offer a paid subscription. For what it’s worth, I said Kapwing. Since then, I’ve found Terry’s LinkedIn content…
•
I’ll admit, I haven’t been putting a ton of time into the show notes of my podcasts. I know I should give them more attention, but sometimes I’m so eager to get the next episode up, I scrap something together and click “publish.” My recent conversation with Jaclyn Schiff, CEO of PodReacher, a company…
•
Despite a lot of the workforce working remotely at the moment and no longer commuting, podcasts have never been bigger. According to a recent study from Edison Research and Triton Digital, 75% of Americans are now familiar with podcasting. That’s 212 million people and an increase of 10 million in just one year. If…
•
Episode six of the K-Stream podcast features my good friend and former colleague, Wallen Augustin. Wallen is a marketer, entrepreneur and podcast host. He and his wife, Jane, host the Savvy Dialogue podcast, and Wallen has owned and operated his creative production company, Wallen Digital, for around four years, all while maintaining a separate…