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storytelling

  • The Power of Short-form Video Storytelling

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    Jeff

    It’s no secret that short-form videos are taking over social media. TikTok built their platform on the concept, and others like YouTube, Instagram and Facebook are learning and changing due to TikTok’s success. But just because short-form videos are, well, shorter…that does not mean they’re easy to produce or implement in your own strategy.…

  • Christoph Trappe on Creating a Content Performance Culture

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    Jeff

    Christoph Trappe is a long time content strategist, host of the Business Storytelling Podcast, and author of several books including his latest, Content Performance Culture. I had the pleasure of having Christoph join me for my latest podcast. We talked about how to get the most out of your content, how to decide what…