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Livestreaming

What You Should Know Before Streaming Board Games on Twitch

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If you’re a board game lover and you’ve considered taking your game live on Twitch, there are a few tips you’ll want to consider to make viewers want to stick around for your stream.

Banzainator has been streaming to Twitch for more than two years. She does both board games and PC games, but I would say her true love lies with board games. She attributes the beginning of her interest back to when she was nine years old playing cards with her family. She now has nearly 200 board games in her possession.

In the last two years, Banz has not only gained more than 2,000 followers, she’s found a community that she loves. On top of that, a board game company discovered her streams on Twitch in June of 2021 and reached out to her about a full time job. She’s still a proud employee of Master Goblin Games today.

“Instead of getting famous, I was able to get a job that changed my life forever,” says Banz. “It’s a job that I actually really love in an industry that I can’t believe I work in.”

With all of her experience comes many lessons learned. She will be the first to admit that her first live stream was pretty bad. Camera angle looking up the nose, dirty dishes in the background, poor lighting, you name it.

Fast forward to today, and her streams have become much more polished. She saved money over time and invested in better equipment. And with experience, she grew her community and turned her streams into something viewers stick around for.

Here are a few top tips from Banz for streaming a board game:

Internet is everything

If you’re lagging, people will tune out. Plug in an ethernet cable and invest in a good router.

Audio > video

Invest in quality audio equipment. Get a good mic. Viewers would much rather have clear audio with maybe a poorly lit video than a well-lit video and bad audio.

Clean up your overlays

If you create graphics for your stream, make sure they’re nice and clean. Overlays should have a title of what the game is, maybe a nice photo of the box of the game. This way, no matter when the audience tunes in, they’ll know what game is being played.

Clean your space

Make sure you have a clean desk. Remove anything in the shot that you don’t want seen. This could be trash, drinks, notes, etc. Banz mentions she sees a lot of lens caps sitting around. Get those out of there.

Make sure the game pieces are aligned correctly and nothing is crooked.

“It really really irks me when the board game is crooked on screen, and people have to watch a crooked board game for two hours. Please be conscious of alignment,“ says Banz.

Get a decent chair

Remember, board games can take a long time. Sometimes you’ll be streaming for hours. You’ll want a comfortable chair. Not only for comfort, but to avoid potential future back issues.

Moderators or mods

Mods are people who are in the community and have ability to interact in the chat, ban people, do commands for you, etc. They’re important to a stream success because they can help viewers get information or answers to questions quickly. If someone asks about game information, the mods are there to pass it along to them. If someone is being unruly, mods can get them out of there.

If you’re interested in learning more about streaming board games and Banz’s journey on Twitch, check out our full podcast wherever you get your podcasts.

For specific equipment that Banz uses during streams, check out the YouTube video below.

Podcast

Forget the Tech – You Have What You Need to Make Great Videos

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The latest guest on the K-Stream Podcast, Dr. Efrain Lopez, better known around the web as Dr. ELO, helps people and businesses get more comfortable with live streaming. He posts tech reviews, hacks and tutorials on his YouTube channel.

In addition, he hosts weekly live streams on social media for Be.Live and on his personal channels.

In the conversation we chat about:

  • Dr. ELO’s live streaming business and how he got started
  • How he managed to get a regular live stream series with Be.Live (hint it took posting 150+ videos before he got a call)
  • How he organizes his live streams
  • The “F&#$ the Tech” mentality
  • The importance of email lists

I think the highlight of the episode is the “F&#$ the Tech” mentality. I asked Dr. ELO about this because in one of his previous streams, I noticed he was wearing a t-shirt and ball cap with that exact message printed on them.

“That is a mindset,” says Dr. ELO. “People get caught in gear acquisition syndrome, which we call GAS, and they don’t start doing content.”

Dr. ELO elaborates on the “F&#$ the Tech” mentality.

It’s easy to get caught up in having the best gear and correlating that with good content. That’s not always the case. If you have a good story or message and a decent smart phone, you can make something great.

“You need to start ugly. You beautify your streams little by little and with experience.”

Dr. Efrain Lopez, live streamer and tech guru

Give the episode a listen ⬇️

Podcast

COVID is Changing Sports Production for Good

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Brandon Costa is director of digital with Sports Video Group (SVG), which was formed in 2006 to support the professional community that relies on video, audio, and broadband technologies to produce and distribute sports content, according to their website.

SVG reports on the latest innovations in the sports broadcasting world, and works to bring together the best minds in the business to help others succeed. And with the ongoing pandemic, many innovations were accelerated. There were also many surprise, unexpected changes to the way broadcasting happens, some of which are here to stay.

One example is “at home production.” This refers to remotely producing a broadcast. This saves money and enables companies to use the same staff for multiple productions. There’s no need to bring giant 52-foot production trucks across the country to put on a professional show.

“There were trends that were working their way into the industry,” says Costa. “This [pandemic] gave them a pretty dramatic push off a cliff, most notably being the shift to alternative production models.”

E-sports also jumped in and really paved the way for virtual productions. The NBA 2K League was only sidelined about a month at the start of the pandemic before getting a big tournament off the ground. They pulled off productions with nearly their entire production crew sitting in their homes over a virtual cloud-based production switcher.

Brendan Donohue, managing director of the 2K league said in a January 2021 Sportico article “We had a transformational season for us. As crazy as the external environment was, it was an amazing year for esports.”

Brandon and I chat all about how the pandemic has affected the way sports content is produced, some of the coolest innovations of 2021, and of course, if you’re a sports content producer, how you can get involved and learn more about SVG.

Podcast

Using Streaming and Video to Help Build a Copywriting Business

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Terry Schilling is a freelance copywriter for creative companies and entrepreneurs. I discovered Terry through an insightful post he shared a while back on LinkedIn around free productive tools that are worth paying for if they offer a paid subscription. For what it’s worth, I said Kapwing. Since then, I’ve found Terry’s LinkedIn content to be incredibly engaging and helpful.

He gets marketers to think about copywriting from different perspectives. One message he reiterates over and over on his social platforms is “Tell people how cool they can be, not how cool you are.”

Terry also cohosts a podcast called The Copy Corner that he also live streams on LinkedIn and YouTube. The episodes are short – typically around 10 minutes. They break down copywriting and go into specifics around psychology hacks, writing better headlines, doing calls to action, and more.

We chatted about how Terry markets himself and his business in the latest episode of the K-Stream podcast.

Full video interview available on YouTube.

Podcast

Getting Brand Sponsor Deals, Building a YouTube Channel and Why Now is the Time to Join Amazon Live

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Monte Weaver is an entrepreneur, YouTube and Amazon Live influencer, Mastermind course teacher and tech guru. He joined me for the latest episode of the K-Stream Podcast to talk streaming tech and building a YouTube channel. And while we spent time talking about those things, our conversation went even further to include:

  • How he built his business
  • What’s behind his Mastermind courses
  • Helping video creators think more simply for content ideas
  • Focusing on message first before technical details when creating video
  • How he got into live streaming and made it part of his business
  • Why now is the time to get on Amazon Live if you’re a creator
  • How it’s actually not as hard as people think to get influencer brand deals

Monte is on the cutting edge of live streaming and digital tech, and he’s more than willing to spread the knowledge to fellow creators.

Livestreaming, Podcast

Live Streaming Strategy with Kimberly Flowers

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Kimberly Flowers is the founder of Remote Producer Live!, a fully remote production company that focuses on helping entrepreneurs produce online shows to help their business. Kimberly founded the company a little more than five years ago, and has seen tremendous success and growth over the last year.

In episode 16 of the K-Stream podcast, hear Kimberly talk about how the company came to be, why they’ve had success in taking the production element off the shoulders of business owners, the importance of the strategy that goes behind a production, and how setting up working systems helped her company grow.

I particularly enjoyed what Kimberly had to say about broadcast strategy. It’s easy to get caught up in the technical side of things. Yes, it’s essential that lighting, sound, internet connection and video quality are great when running remote live productions, but if you’re working with business owners and entrepreneurs that are more focused on their message like Kimberly does, you also need to help your clients understand how to effectively communicate that message during a live stream. They don’t really care about the behind-the-scenes.

For example, when considering live streaming on social media, you have to remember that a large portion of the audience is likely just stumbling upon a broadcast as they’re scrolling their feeds. They may not have seen promotions. How can you best grab their attention, and more importantly, keep it?

How often should you have the on-air talent repeat introductions? What’s the call to action at the end of the stream?

Those are just a few of the many considerations when it comes to live broadcast strategy. Hear Kimberly talk more about that in the clip below.

Livestreaming

Make Time for Rehearsals for Your Remote Live Productions

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If you’re a remote live stream producer reading the above headline, you’re likely thinking “well, duh.” But, in my experience, some of my virtual event guests are rather comfortable just moving forward without tech checks and rehearsals. And while I think it’s great when people are comfortable with technology, we as producers must insist on having those tech checks and rehearsals. The flow of a good show depends on it.

Yes, the technology piece is essential. We need to be able to see and hear our guest speakers clearly. That means ensuring they have solid internet connection, good lighting, good audio, etc. However, one key piece of any event is the flow, especially when it’s all virtual or hybrid.

Things like transitioning from speaker to speaker, how to introduce presentations or videos being shown to the audience – all of that contributes to a good flow. And good flow comes from rehearsing.

If it takes too long to transition from one slide presentation to another, or your host is fumbling over who to introduce next, it’s very easy for an audience tuning in via internet to load another webpage or pull up their inbox and start doing other things.

“The show that didn’t go well…we didn’t have a rehearsal,” says Anthony Burokas, a 20+ year broadcast producer and founder of IEBA Communications and Stream4us. “As much as people think ‘Oh yeah, yeah, we’ll just go online. It’s just like Zoom.’ It’s not just like Zoom. This is television.”

Burokas has been producing almost only remote live events since COVID-19 was declared a pandemic in March 2020, mainly for corporate clients. Hear Anthony talk more about the importance of rehearsals in the clip below.

And oh by the way, these aren’t the normal events speakers are used to. They can’t see the audience. They are not in the same room as the other speakers they’re communicating with. Sometimes they’re relying on remote producers talking into their ear for the first time to give them queues, or they’ve never done an event in front of a webcam, so they aren’t sure where to look.

Kimberly Flowers, founder of Remote Producer Live!, a fully remote production company that helps entrepreneurs stream online shows, really puts an emphasis on the prep work with her clients.

“Going through those steps really help the client feel confident in our ability to really support them at the level that they need,” she says. “And [we’re] taking that load off of their shoulders so they can focus on being the content creator and just focusing in on being a host.”

Check out my full conversation with Flowers on YouTube.

Again, it’s comforting as a producer when you get a guest speaker that is tech-savvy. It’s great when they can work a webcam and know how to turn on a specific microphone as the audio input in the streaming software. But as Flowers mentioned during our recent conversation, remote productions can throw a lot of new things at people that they’re not used to seeing, so they have to get used to the remote live environment before they’re thrown into the virtual spotlight.

Here’s a great article from Eventsforce on how to conduct a good virtual event rehearsal.

Livestreaming, Podcast, Tech Tips

My Basement Podcast Streaming Setup

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For about a year, I’ve been fine tuning my at-home podcast streaming setup. I love how far it’s come, so I wanted to share some of the equipment I’m currently using and loving, as well as ask whoever reads this to please send recommendations!

I’m always looking to level up my gear. I know my background could use a little work, so I’m still figuring out how to best tweak that. Is it a green screen? Better artwork? More to come.

Wide shot of the setup

Here’s a list of my podcast camera and audio equipment:

Lighting:

Internet connection and USB connectors for multiple devices:

I’ve got my eye on the Elgato Stream Deck next. Anything else you guys would recommend?

See my podcast streaming setup in action in some of the videos on my YouTube channel.

Livestreaming

Best Practices for Prepping Guest Speakers Before Your Virtual Event

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From March 2020 to present day, remote productions for virtual events and live streams have been the norm. Everybody seems to be doing remote productions in some form or another.

Obviously, if you’re a producer for something like this, you need to make sure your technical setup is solid. But equally as important are your guest speakers’ setups. Their audio, video and internet connection need to be optimal so they, as the subject matter experts, can get their message across clearly to the audience.

Over the last year, I’ve produced hundreds of remote live streams featuring guest speakers from all over the world. Every stream has new challenges, but I’ve been able to develop a list of some best practices and tips that I give my guests before every production to help set them up for success.

And if you’re guest speakers are set up for success, your event will likely be as well.

First, I always try to schedule a tech check or brief rehearsal. It is essential to set up time with your guests ahead of the event to run through all the technical pieces so you’re not scrambling last-minute.

In the calendar invite for the tech check, here’s what I include. Keep in mind, I use Switcher Studio for my full time remote production work. However, these can be applied to pretty much any streaming platform that allows for remote guests.

Where will the link work?

Most streaming platforms allow you as the producer to send your guest speakers a URL that they can click on to join a video chat room. I’ve found, especially when working with government clients, it’s best to let them know up front which browsers the link works on.

For example, a lot of government computers automatically default to Internet Explorer. Unfortunately, most streaming platforms only work on Firefox, Chrome or Safari. Let your guests know that up front.

Connect to Ethernet or get really close to the WiFi router

To enable the best internet connection, you’ll want your speakers to be connected via Ethernet. If that’s not possible, ask that they get as close to the WiFi router as possible, or wherever the signal is the strongest in their house or workspace.

Close everything else

To get optimal performance from their device, whether it be a desktop, laptop or mobile device, ask that they close all other programs or applications not in use during the event. This will help their device work at top speed.

No VPNs if possible

If your speakers use any sort of Virtual Private Network, or VPN, for work, have them log out of that before trying to connect to your event. I’m not sure if this is specific to government employees, but I’ve noticed that more often than not, if someone is logged into a VPN, it blocks the video feed in Switcher. Sometimes I’m able to hear them but not see them.

We typically have better luck, especially on work-issued devices, if the guests get off VPN before trying to jump into Switcher.

This isn’t to say that being on a VPN will hinder the experience for everyone. Some people have to be logged into one just to access the internet, and with some of those folks it has never been an issue. But I would say more often than not, no VPN is the way to go if you can.

Try to find a quiet space free from distraction

I know this may seem like it should go without saying, but be clear that there can be no background noise that will get in the way of their presentation. Some folks have never gotten feedback on what their audio sounds like. They may not know that you can hear a fan running in the background or the mic is picking up sound from the washing machine.

With audio being such a key element to any virtual production, this has to be top of mind.

Of course, sometimes the quietest spot in the house may not be where there’s optimal internet connection, so that’s something you can troubleshoot during the tech check.

Think about where the windows are

Your speakers should avoid having large windows in the background of their shot. Rather have them face a window if possible to take advantage of natural light, depending on what time of day the event is happening.

Lighting can be tough, so do what you can, but pay more attention to the audio.

Headphones are a good idea

Encourage your guests to use headphones or earbuds with built-in microphones if they have them. This eliminates the chances for audio feedback that can sometimes be overbearing, especially if you’re producing a panel discussion and people are going back and forth on a topic.

Headphones and earbuds dramatically reduce the extra noise that can sometimes be distracting during a remote production.

Of course things can happen last minute. No one knows this more than any event producer, virtual or in-person. Sometimes you have to roll with the punches. You’re not always going to have the time to ensure that everything laid out above is perfect.

But if you can, you want to prepare your guest speakers as much as possible with the tips and guidance I’ve provided. Well-prepared guests mean a well-organized and higher quality production.

Be sure to checkout episode 11 of the K-Stream podcast where I spoke about this topic in a little more detail.

Be sure to pre-order Going Live: Live Stream Your Podcast to Reach More People by Christoph Trappe. Contributions by Max Branstetter and me, Jeff Koslofsky. Comes out March 10, 2021!

Content Marketing, Livestreaming

Does Amazon Live Streaming Make Sense For Your Marketing Strategy?

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Over the last few weeks, I have been glued to equipment reviews on Amazon Live. I’ll be browsing for a new webcam or some new form of lighting for my live streams, and what do you know, right there on the product page is someone sitting at their decked out streaming set-up, telling me all about the cool products they own. I’m hooked.

Then I discover that some of these people have regular showtimes where they come on once a week and give more reviews about gadgets that I love.

Now I see why my wife enjoys watching other women try on clothes, or why people watch others try out make-up. Or even why people watch live videos of a Robot vacuum cleaner roaming through someone’s house. Yes, those attract viewers too. Lots of them. More on that later. But I get it!

Then I started thinking about how businesses can begin to work this into their own marketing strategies. There are so many ways into Amazon Live if you think about it.

If you have a product to sell, that fits easily. Live demos of a product, behind the scenes of how something is built, how to use a product – all of that is a natural fit.

But what if you don’t have a product? It can be more of a stretch, but it can still make sense.

Christoph Trappe, content strategist for Voxpopme and host of the Business Storytelling Podcast, used to only go live on Amazon if his podcast guests had written a book he could link to. However, he quickly switched that strategy and now goes live on Amazon with all guests, regardless if they have something to sell.

“We’re still going to stream it there because people will watch it, and if somebody wants to buy a chair or a mic because they see it, go for it,” he says.

What Christoph is doing there is thinking outside of the box in terms of how to connect his work to Amazon. No, his guest doesn’t have a book, but Christoph uses all kinds of cool equipment to produce that podcast. There’s the connection. There is an audience that wants to see him producing his podcast in real-time and see some of that equipment in action.

He mentioned during our latest conversation that people have in fact bought the mic he uses, as well as the gaming chair he sits in.

By the way, I mentioned vacuum cams earlier. Well, that was Christoph. His most popular live stream of his Robot vacuum cleaning his house was 7,000 views!

“Sometimes those behind-the-scenes videos get way more views than things that ‘take time,’” he says, referencing things like fully produced podcast shows.

In addition, those particular streams resulted in five vacuum sales, making Christoph a little extra money in the process. Don’t forget, if you stream on Amazon, you get a small cut if someone buys the products you talk about using the links you provide.

Of course, he’s also creating more awareness of his larger work like his books, podcasts, etc. in doing so.

So maybe you don’t have a product of your own to sell, but think about all the things you use to make your business work, the things that make you productive, etc. Do you have an office treadmill you make time for every day? Do you have cool lighting in your home office?

Live shopping is emerging as a huge trend in 2021, and there’s been evidence of big brands getting in on the action already.

According to a recent article in Fortune magazine, “Livestream shopping…is a natural outgrowth of the original TV-centered model and has been gradually gaining traction in recent years. But now, responding to shopping restrictions imposed by the pandemic, retailers and brands worldwide are racing to add live, interactive video experiences into their marketing mix.”

Walmart is one of those big brands. The famous retailer has partnered with TikTok to sell its products via livestreams.

China has been in on this craze for a few years now, and in 2020, livestream shopping was projected to generate roughly $136 billion in revenue for the country.

In my recent conversation with Restream’s virtual events manager Grace Duffy, she talked about live shopping and what we can expect as far as this up and coming trend in 2021.

“The phenomenon of shopping within the platform, without leaving it, is a big thing coming,” she says.

Grace Duffy talks live shopping as a trend for 2021.

Check out the full podcast on Spotify.

I think it’s something worth trying if you can get approved for it. Not just anyone can stream on the platform. Including me! There are several different criteria you can meet. If you’re an authorized seller, vendor or part of the Amazon Influencer Program, you can apply. Unfortunately, I’m none of those things…yet. Working on it.

With Amazon’s incredibly large and diverse audience, I think it has to be a consideration for retailers and brands this year.

Be sure to pre-order Going Live: Live Stream Your Podcast to Reach More People by Christoph Trappe. Contributions by Max Branstetter and me, Jeff Koslofsky. Comes out March 10, 2021!

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