Jeff

  • Podcasts: The Shorter the Better?

    When I first started the K-Stream podcast, I found myself Google searching “how long should my podcast be?” I found out that there are a lot of factors that go into that decision, but according to a recent article from Rephonic, podcast episodes are getting shorter. “We then looked at every episode released by…

  • The Power of Short-form Video Storytelling

    It’s no secret that short-form videos are taking over social media. TikTok built their platform on the concept, and others like YouTube, Instagram and Facebook are learning and changing due to TikTok’s success. But just because short-form videos are, well, shorter…that does not mean they’re easy to produce or implement in your own strategy.…

  • Adding Audio to Your Content Marketing Strategy

    Think of audio as more than just podcasting. There are many ways to add audio to your content marketing strategy. And it likely involves repurposing some work you’re already doing. This article spurred from my recent conversation with Brian Landau, CEO and co-founder of Vennly, an enterprise audio distribution platform. </p> When I used…

  • What You Should Know Before Streaming Board Games on Twitch

    If you’re a board game lover and you’ve considered taking your game live on Twitch, there are a few tips you’ll want to consider to make viewers want to stick around for your stream. Banzainator has been streaming to Twitch for more than two years. She does both board games and PC games, but…

  • Forget the Tech – You Have What You Need to Make Great Videos

    The latest guest on the K-Stream Podcast, Dr. Efrain Lopez, better known around the web as Dr. ELO, helps people and businesses get more comfortable with live streaming. He posts tech reviews, hacks and tutorials on his YouTube channel. In addition, he hosts weekly live streams on social media for Be.Live and on his…

  • From Bluegrass Bearded to Ken the Content Coach

    He started out creating beard content – product reviews, beard science, tutorials, and more. He grew the Bluegrass Bearded YouTube channel to more than 2,000 subscribers and was able to monetize the content through product reviews and sponsorships. Then he began to notice his audience was interested in his creative video expertise. He began…

  • Why Brands are Embracing Branded Audio

    Brands are increasingly coming on board with podcasting, and more specifically, what the industry calls branded podcasting. Branded podcasts are not strictly promotional. They tell great stories. Liz Horowitz, founder of Sonic Strategy Consulting, recently published an article on LinkedIn titled Winning Without Ads: 10 Reasons Brands Are Embracing Branded Audio. When I first…

  • COVID is Changing Sports Production for Good

    Brandon Costa is director of digital with Sports Video Group (SVG), which was formed in 2006 to support the professional community that relies on video, audio, and broadband technologies to produce and distribute sports content, according to their website. SVG reports on the latest innovations in the sports broadcasting world, and works to bring…

  • Amazon Live During the Holiday Season: Trusting Influencers

    It was a pleasure to bring back Amazon Livestreamer and tech guru Monte Weaver to the K-Stream Podcast to talk about finding authentic influencers during this year’s holiday season. While Black Friday and Cyber Monday have passed, millions of shoppers will still find their way to Amazon this holiday season to watch influencers rate…

  • Tips for Recording Quality Podcast Interviews with Zoom

    Zoom is quite the dynamic tool. Not only is it a video meeting powerhouse, but it can also be the perfect interview tool for podcasting, especially if you’re working on a budget. Max Branstetter of MaxPodcasting.com and host of the Wild Business Growth podcast, uses Zoom for all of his remote recordings. He also…