video production

  • The Power of Short-form Video Storytelling

    It’s no secret that short-form videos are taking over social media. TikTok built their platform on the concept, and others like YouTube, Instagram and Facebook are learning and changing due to TikTok’s success. But just because short-form videos are, well, shorter…that does not mean they’re easy to produce or implement in your own strategy.…

  • Forget the Tech – You Have What You Need to Make Great Videos

    The latest guest on the K-Stream Podcast, Dr. Efrain Lopez, better known around the web as Dr. ELO, helps people and businesses get more comfortable with live streaming. He posts tech reviews, hacks and tutorials on his YouTube channel. In addition, he hosts weekly live streams on social media for Be.Live and on his…

  • From Bluegrass Bearded to Ken the Content Coach

    He started out creating beard content – product reviews, beard science, tutorials, and more. He grew the Bluegrass Bearded YouTube channel to more than 2,000 subscribers and was able to monetize the content through product reviews and sponsorships. Then he began to notice his audience was interested in his creative video expertise. He began…

  • Subtitling Your Social Media Videos with Kapwing

    If you’re in the social media marketing space, you likely know the importance of adding subtitle overlays to your video content. It’s rare that social users stop and tap on a video to hear the sound, so having subtitles is key to getting the message across. As I began building the social media channels…

  • Make Time for Rehearsals for Your Remote Live Productions

    If you’re a remote live stream producer reading the above headline, you’re likely thinking “well, duh.” But, in my experience, some of my virtual event guests are rather comfortable just moving forward without tech checks and rehearsals. And while I think it’s great when people are comfortable with technology, we as producers must insist…

  • Go Live Instead of Recording. It’s Easier.

    We hear the word “live” and something goes off inside of us that says “be nervous.” What if I told you that going live is easier than producing a recorded video? For almost a year, I have produced live streams nearly every weekday. I also produce my fair share of recorded videos that are…

  • Being Nimble in Business, Building Relationships Through Podcasting

    Episode six of the K-Stream podcast features my good friend and former colleague, Wallen Augustin. Wallen is a marketer, entrepreneur and podcast host. He and his wife, Jane, host the Savvy Dialogue podcast, and Wallen has owned and operated his creative production company, Wallen Digital, for around four years, all while maintaining a separate…

  • Lessons in Live Streaming Entrepreneurship, Knowing Your Why and Bringing Value

    In my latest podcast, I spoke with Chris Carson, founder and CEO of SteadiReadi, a video production and live streaming company based in Cincinnati, Ohio. We hit on so many great topics as it pertains to streaming, video and running a production company, but one topic in particular that stands out is why Chris…

  • Successful Live Streaming Means Being Comfortable with Failure

    In this clip, I talk with CEO and founder of DMVStream.com, B.J. Koubaroulis on how failures paved the way for learning and eventual success for his sports live streaming business. From attempting to stream a lacrosse game using a laptop and Jetpack hotspot, to now running hundreds of feet of ethernet cable from a…

  • Producing Quality Live Streams From My Basement

    Since COVID-19 forced many businesses to implement telework policies in mid-March 2020, I’ve been producing live streams to Facebook and LinkedIn almost daily. Here’s a look at the short list of equipment I use to keep my streams online and running in high quality. Of course, I have the standard laptop, mouse, power strip,…